27 Years of Compassion
Since 1998, In Defense of Animals (IDA) India has been a force in animal welfare—rescuing, healing, rehoming and protecting thousands of animals across the country. With over 27 years of ground-level impact, IDA had the heart, the work and the legacy.
What they needed was a digital presence that matched their purpose. When they came to YBS Digital, they were looking for more than just content—they were looking for clarity, consistency and a team that truly understood their mission and could help them bring that same empathy and purpose online.
Finding the Gaps in an Otherwise Powerful Story
Unstructured Social Presence
Messaging lacked consistency, visuals varied post to post, and stories weren't packaged in a way that resonated across platforms.
No Unified Brand Identity
Without a brand manual or cohesive visual language, IDA's impact wasn't always immediately recognizable in the crowded online space.
Audience Confusion Online
On platforms like Instagram, their audience often landed on unofficial pages, leading to confusion and disengagement.
Building a Presence as Purposeful as the Mission
Our goal? To help IDA become as recognizable online as they are respected on the ground.
Brand Revamp & Manual Creation
Created a brand manual that brought consistency to their identity—colors, fonts, tone, and visual direction. Every post, video, and story now has a recognizably 'IDA' feel.
Content Strategy
Rolled out a tailored content calendar covering awareness campaigns, adoption & rescue stories, volunteer UGCs, donation appeals, and education-led messaging.
Instagram SEO & Identity Clarity
Optimized IDA's bio, tags, and content structure, redirecting their audience away from misleading lookalike pages back to the official handle.
Video-First Storytelling
Brought stories to life with rescue missions, rehoming updates, and healing journeys—real, raw, and powerful content that connected deeply with the audience.
And Hearts
Impact That Matters
At IDA, we've always been passionate about our mission, and YBS Digital has helped amplify our voice in incredible ways. Since partnering with them, we've seen a 229% increase in engagement and 119% growth in content interactions in just a few months. Beyond the numbers, what truly stands out is their deep understanding of our cause. Every post now feels purposeful, and every story resonates. They even helped us create a brand manual, bringing consistency to our identity. It's rare to find a team that's not just great at what they do, but also genuinely invested in the cause.
It's Your Turn: Let's Create Your Brand Story!
Ready to achieve similar results for your organization?