15+ Handpicked Properties Across Goa
SelectStays has been in the vacation rental space for a while, with a portfolio of 15+ handpicked properties across Goa listed on trusted third-party booking platforms. What they needed now was a clear brand identity and a direct line to their audience, outside platform boundaries.
When Select Stays partnered with YBS Digital, the vision was simple but bold: To go beyond third-party platforms and create a brand that guests remembered and returned to.
From Third-Party Listed to Brand-Recognized
Select Stays had loyal customers, beautiful properties, and quality service. But their identity was tied to third-party platforms. They were booked, but not branded.
No Brand of Their Own
Without a website or direct presence, their identity was tied to third-party booking platforms. They were visible, but not distinct.
No Place to Tell Their Story
They couldn't communicate their unique value proposition, property experiences, or brand ethos in their own voice.
No Direct Connect with Guests
All bookings went through third-party platforms, meaning they had no direct relationship with potential guests.
A Full-Stack Brand Transformation
We approached this in three phases: Branding, Web and Social Media to make Select Stays not just a service, but a brand that lives independently.
Brand Identity Creation
Created a calming, luxury-first logo, custom brand color palette rooted in elegance and escape, and a brand tone that feels boutique, honest and experience-first.
- Luxury-first logo design
- Custom brand color palette
- Boutique, experience-first brand tone
Website That Informs, Not Just Books
Designed and developed a bespoke website from scratch that showcases properties with immersive visuals and routes inquiries directly to WhatsApp or email.
- Immersive property visuals
- Direct WhatsApp/email inquiries
- SEO-optimized pages with FAQs
Social Media That Does the Heavy Lifting
Built a full visual plan from grid layout to content pillars, focusing on experience-led reels, carousel deep-dives, and influencer-facing plans.
- Experience-led reels with voiceovers
- Carousel property deep-dives
- Influencer collaboration plans
Content That Delivered
In Just 3 Months
One of our top-performing assets was a reel featuring villa interiors with a narrative-driven script
Continuing the Journey
We continue to support SelectStays as their digital and creative partner, building on a strong foundation. The brand is now positioned for future influencer-led growth and expanded reach across Goa's vacation rental market.
It's Your Turn: Let's Create Your Brand Story!
Ready to build a standalone brand for your business?