Bringing Tradition to the Forefront of Modern Tourism
Bringing Tradition to the Forefront of Modern Tourism
How Tillu's Agro Tourism Achieved 900,000+ Reach Through Audience-Focused Campaigns
Tillus Agro Tourism (TAT) is an immersive experience more than a place, rooted in Maharashtra’s rural charm, connecting you to your traditions, making you feel at your own farm, helping you relax and get ready for the next day. The goal? To provide visitors with a slice of countryside life that feels like home, allowing them to reconnect with nature and tradition. When TAT reached out to YBS Digital, they were ready to grow from local word-of-mouth to a brand capable of attracting diverse audiences across Maharashtra and beyond.
Sakshi's entrepreneurial journey began early when she founded Your Brand Story (now YBS Digital) in 2019, while she was still in college. Her love for branding, marketing & technology has always been in her DNA. While in school, she used to collect tags of brands—treasuring them for their unique branding and beautiful designs; and create mockups of flyers in presentations. Sakshi has always been quick to embrace the latest technologies to bring her ideas to life.
Following graduation, her curiosity for marketing led her to Google India's Brand & Creative team, where she gained valuable experience in the industry. Now, at YBS Digital, she's turning her passion into reality and crafting brand stories with a super talented team.
The Challenge:
Saturated Market, Pandemic or Both?
The Challenge:
Saturated Market, Pandemic or Both?
For TAT, the hurdles were clear yet complex
Growing in a crowded tourism market was the first challenge
Attracting visitors within a 500 km radius was the second
COVID-19 had recently reshaped the industry, and travelers were only just beginning to rediscover short getaways
This is where TAT hit roadblocks!
Sakshi's entrepreneurial journey began early when she founded Your Brand Story (now YBS Digital) in 2019, while she was still in college. Her love for branding, marketing & technology has always been in her DNA. While in school, she used to collect tags of brands—treasuring them for their unique branding and beautiful designs; and create mockups of flyers in presentations. Sakshi has always been quick to embrace the latest technologies to bring her ideas to life.
Following graduation, her curiosity for marketing led her to Google India's Brand & Creative team, where she gained valuable experience in the industry. Now, at YBS Digital, she's turning her passion into reality and crafting brand stories with a super talented team.
Key Challenges:
Key Challenges:
Crowded Tourism Market
Crowded Tourism Market
TAT needed to stand out among numerous similar offerings in rural tourism.
TAT needed to stand out among numerous similar offerings in rural tourism.
Wide Target Radius
Wide Target Radius
Reaching a variety of visitor profiles across different areas and preferences.
Reaching a variety of visitor profiles across different areas and preferences.
Post-Pandemic Recovery
Post-Pandemic Recovery
Building trust with an audience only recently returning to travel.
Building trust with an audience only recently returning to travel.
Target Audience: YBS Takes Over, Bringing TAT to the Right Crowd
To reach TAT’s diverse target market, we analyzed and segmented their audience, crafting campaigns that would resonate across age, interests, and backgrounds.
Sakshi's entrepreneurial journey began early when she founded Your Brand Story (now YBS Digital) in 2019, while she was still in college. Her love for branding, marketing & technology has always been in her DNA. While in school, she used to collect tags of brands—treasuring them for their unique branding and beautiful designs; and create mockups of flyers in presentations. Sakshi has always been quick to embrace the latest technologies to bring her ideas to life.
Following graduation, her curiosity for marketing led her to Google India's Brand & Creative team, where she gained valuable experience in the industry. Now, at YBS Digital, she's turning her passion into reality and crafting brand stories with a super talented team.
Primary Audience Segments
Young adventurers looking for camping and BBQ events.
Eva Elle
Eva Elle
Eva Elle
Solution: ‘The YBS Magic’, as TAT calls it.
YBS Digital created personalized digital marketing campaigns to speak directly to each target segment, leveraging unique experiences TAT offers to create meaningful connections, one campaign at a time.
Sakshi's entrepreneurial journey began early when she founded Your Brand Story (now YBS Digital) in 2019, while she was still in college. Her love for branding, marketing & technology has always been in her DNA. While in school, she used to collect tags of brands—treasuring them for their unique branding and beautiful designs; and create mockups of flyers in presentations. Sakshi has always been quick to embrace the latest technologies to bring her ideas to life.
Following graduation, her curiosity for marketing led her to Google India's Brand & Creative team, where she gained valuable experience in the industry. Now, at YBS Digital, she's turning her passion into reality and crafting brand stories with a super talented team.
Camping & BBQ Events
Camping & BBQ Events
Camping & BBQ Events
We launched campaigns highlighting TAT’s rustic camping experiences, with BBQ setups that catered to both young travelers and families.
We launched campaigns highlighting TAT’s rustic camping experiences, with BBQ setups that catered to both young travelers and families.
We launched campaigns highlighting TAT’s rustic camping experiences, with BBQ setups that catered to both young travelers and families.
Results: 1,500+ leads per campaign
Hurda Party Celebrations
Hurda Party Celebrations
Hurda Party Celebrations
These traditional harvest celebrations are deeply rooted in local culture. By creating visually rich campaigns, we tapped into audiences interested in celebrating Maharashtra’s cultural events.
These traditional harvest celebrations are deeply rooted in local culture. By creating visually rich campaigns, we tapped into audiences interested in celebrating Maharashtra’s cultural events.
These traditional harvest celebrations are deeply rooted in local culture. By creating visually rich campaigns, we tapped into audiences interested in celebrating Maharashtra’s cultural events.
Results: 3,000+ leads per campaign
Excellence in everything we do
We thrive to achieve excellence in everything we do.
Staycation Getaways for Families
Staycation Getaways for Families
Staycation Getaways for Families
Positioned as the perfect weekend retreat for families, this campaign highlighted TAT’s relaxing atmosphere.
Positioned as the perfect weekend retreat for families, this campaign highlighted TAT’s relaxing atmosphere.
Positioned as the perfect weekend retreat for families, this campaign highlighted TAT’s relaxing atmosphere.
Results: 1,000+ leads per campaign
Educational Tour Campaigns
Educational Tour Campaigns
Educational Tour Campaigns
Through targeted campaigns, we positioned TAT as an ideal spot for student groups seeking nature-based learning.
Through targeted campaigns, we positioned TAT as an ideal spot for student groups seeking nature-based learning.
Through targeted campaigns, we positioned TAT as an ideal spot for student groups seeking nature-based learning.
Results: 125 leads per campaign
Excellence in everything we do
We thrive to achieve excellence in everything we do.
Hurda Party Campaign
Hurda Party Campaign
Hurda Party Campaign
Link Clicks: 52,739
Reach: 9,67,100
Mid-range budget; captured a wide audience interested in Maharashtra’s cultural festivals.
Link Clicks: 52,739
Reach: 9,67,100
Mid-range budget; captured a wide audience interested in Maharashtra’s cultural festivals.
Link Clicks: 52,739
Reach: 9,67,100
Mid-range budget; captured a wide audience interested in Maharashtra’s cultural festivals.
Staycation Campaign
Staycation Campaign
Staycation Campaign
Link Clicks: 10K
Reach: 168.3K
Lower-budget campaign for families, yielding thousands of leads.
Link Clicks: 10K
Reach: 168.3K
Lower-budget campaign for families, yielding thousands of leads.
School Tour Campaign
School Tour Campaign
School Tour Campaign
Link Clicks: 200+
Reach: 47,000+
Successful outreach to schools and colleges, establishing TAT as an educational destination.
Link Clicks: 200+
Reach: 47,000+
Successful outreach to schools and colleges, establishing TAT as an educational destination.
SEO Wins: Making TAT a Top Agro-Tourism Spot, Beyond Maharashtra
Through effective SEO, YBS Digital increased TAT’s visibility not only locally but across state borders. Our efforts helped position TAT as a top search result among Maharashtra’s agro-tourism spots, attracting international visitors as well.
Sakshi's entrepreneurial journey began early when she founded Your Brand Story (now YBS Digital) in 2019, while she was still in college. Her love for branding, marketing & technology has always been in her DNA. While in school, she used to collect tags of brands—treasuring them for their unique branding and beautiful designs; and create mockups of flyers in presentations. Sakshi has always been quick to embrace the latest technologies to bring her ideas to life.
Following graduation, her curiosity for marketing led her to Google India's Brand & Creative team, where she gained valuable experience in the industry. Now, at YBS Digital, she's turning her passion into reality and crafting brand stories with a super talented team.
Quick Highlights from SEO Effort:
Quick Highlights from SEO Effort:
Top rankings in Maharashtra travel searches
Top rankings in Maharashtra travel searches
Wide Target Radius
Wide Target Radius
Post-Pandemic Recovery
Post-Pandemic Recovery
This is our story.
We can’t wait to be part of yours!
This is our story.
We can’t wait to be part of yours!
This is our story.
We can’t wait to be part of yours!
