Bringing Tradition to the Forefront of Modern Tourism
Bringing Tradition to the Forefront of Modern Tourism
Bringing Tradition to the Forefront of Modern Tourism
How Tillu's Agro Tourism Achieved 900,000+ Reach Through Audience-Focused Campaigns
How Tillu's Agro Tourism Achieved 900,000+ Reach Through Audience-Focused Campaigns
How Tillu's Agro Tourism Achieved 900,000+ Reach Through Audience-Focused Campaigns
Tillus Agro Tourism (TAT) is an immersive experience more than a place, rooted in Maharashtra’s rural charm, connecting you to your traditions, making you feel at your own farm, helping you relax and get ready for the next day.
The goal? To provide visitors with a slice of countryside life that feels like home, allowing them to reconnect with nature and tradition. When TAT reached out to YBS Digital, they were ready to grow from local word-of-mouth to a brand capable of attracting diverse audiences across Maharashtra and beyond.
Tillus Agro Tourism (TAT) is an immersive experience more than a place, rooted in Maharashtra’s rural charm, connecting you to your traditions, making you feel at your own farm, helping you relax and get ready for the next day.
The goal? To provide visitors with a slice of countryside life that feels like home, allowing them to reconnect with nature and tradition. When TAT reached out to YBS Digital, they were ready to grow from local word-of-mouth to a brand capable of attracting diverse audiences across Maharashtra and beyond.
Tillus Agro Tourism (TAT) is an immersive experience more than a place, rooted in Maharashtra’s rural charm, connecting you to your traditions, making you feel at your own farm, helping you relax and get ready for the next day.
The goal? To provide visitors with a slice of countryside life that feels like home, allowing them to reconnect with nature and tradition. When TAT reached out to YBS Digital, they were ready to grow from local word-of-mouth to a brand capable of attracting diverse audiences across Maharashtra and beyond.
For TAT, the hurdles were clear yet complex. Growing in a crowded tourism market was the first challenge. Attracting visitors within a 500 km radius was the second. COVID-19 had recently reshaped the industry, and travelers were only just beginning to rediscover short getaways
This is where TAT hit roadblocks!
For TAT, the hurdles were clear yet complex. Growing in a crowded tourism market was the first challenge. Attracting visitors within a 500 km radius was the second. COVID-19 had recently reshaped the industry, and travelers were only just beginning to rediscover short getaways
This is where TAT hit roadblocks!
For TAT, the hurdles were clear yet complex. Growing in a crowded tourism market was the first challenge. Attracting visitors within a 500 km radius was the second. COVID-19 had recently reshaped the industry, and travelers were only just beginning to rediscover short getaways
This is where TAT hit roadblocks!
The Challenge:
Saturated Market, Pandemic or Both?
The Challenge:
Saturated Market, Pandemic or Both?
The Challenge:
Saturated Market, Pandemic or Both?
Key Challenges:
Key Challenges:
Key Challenges:
Crowded
Tourism Market
TAT needed to stand out among numerous similar offerings in rural tourism.
Reaching a variety of visitor profiles across different areas and preferences.
Wide
Target Radius
Building trust with an audience only recently returning to travel.
Post-Pandemic Recovery
Target Audience:
YBS Takes Over, Bringing TAT to the Right Crowd
Target Audience:
YBS Takes Over, Bringing TAT to the Right Crowd
Target Audience:
YBS Takes Over, Bringing TAT to the Right Crowd
To reach TAT’s diverse target market, we analyzed and segmented their audience, crafting campaigns that would resonate across age, interests, and backgrounds.
To reach TAT’s diverse target market, we analyzed and segmented their audience, crafting campaigns that would resonate across age, interests, and backgrounds.
To reach TAT’s diverse target market, we analyzed and segmented their audience, crafting campaigns that would resonate across age, interests, and backgrounds.
Young adventurers looking for camping and BBQ events.
Young adventurers looking for camping and BBQ events.
Schools and colleges looking for meaningful educational tours.
Schools and colleges looking for meaningful educational tours.
Seniors interested in cultural and nature experiences.
Seniors interested in cultural and nature experiences.
Families desiring peaceful, close-to-home getaways.
Families desiring peaceful, close-to-home getaways.
Schools and colleges looking for meaningful educational tours.
Young adventurers looking for camping and BBQ events.
Primary Audience Segments
Primary Audience Segments
Primary Audience Segments
Solution: ‘The YBS Magic’, as TAT calls it.
Solution: ‘The YBS Magic’, as TAT calls it.
Solution: ‘The YBS Magic’, as TAT calls it.
YBS Digital created personalized digital marketing campaigns to speak directly to each target segment, leveraging unique experiences TAT offers to create meaningful connections, one campaign at a time.
YBS Digital created personalized digital marketing campaigns to speak directly to each target segment, leveraging unique experiences TAT offers to create meaningful connections, one campaign at a time.
YBS Digital created personalized digital marketing campaigns to speak directly to each target segment, leveraging unique experiences TAT offers to create meaningful connections, one campaign at a time.
Results: 1,500+ leads per campaign
Results: 1,500+ leads per campaign
Results: 1,500+ leads per campaign
Results: 3,000+ leads per campaign
Results: 3,000+ leads per campaign
Staycation Getaways
for Families
Staycation Getaways
for Families
Staycation Getaways
for Families
Positioned as the perfect weekend retreat for families, this campaign highlighted TAT’s relaxing atmosphere.
Positioned as the perfect weekend retreat for families, this campaign highlighted TAT’s relaxing atmosphere.
Positioned as the perfect weekend retreat for families, this campaign highlighted TAT’s relaxing atmosphere.
Educational Tour Campaigns
Educational Tour Campaigns
Through targeted campaigns, we positioned TAT as an ideal spot for student groups seeking nature-based learning.
Through targeted campaigns, we positioned TAT as an ideal spot for student groups seeking nature-based learning.
Camping &
BBQ Events
Camping &
BBQ Events
Camping &
BBQ Events
Hurda Party
Celebrations
Hurda Party
Celebrations
We launched campaigns highlighting TAT’s rustic camping experiences, with BBQ setups that catered to both young travelers and families.
We launched campaigns highlighting TAT’s rustic camping experiences, with BBQ setups that catered to both young travelers and families.
We launched campaigns highlighting TAT’s rustic camping experiences, with BBQ setups that catered to both young travelers and families.
These traditional harvest celebrations are deeply rooted in local culture. By creating visually rich campaigns, we tapped into audiences interested in celebrating Maharashtra’s cultural events.
These traditional harvest celebrations are deeply rooted in local culture. By creating visually rich campaigns, we tapped into audiences interested in celebrating Maharashtra’s cultural events.
Results: 1,000+ leads per campaign
Results: 1,000+ leads per campaign
Results: 1,000+ leads per campaign
Results: 125 leads per campaign
Results: 125 leads per campaign
Campaigns That Spoke to TAT’s Audience, Driving Reach
Campaigns That Spoke to TAT’s Audience, Driving Reach
Campaigns That Spoke to TAT’s Audience, Driving Reach
Hurda Party Campaign
Hurda Party Campaign
Link Clicks: 52,739
Reach: 9,67,100
Mid-range budget; captured a wide audience interested in Maharashtra’s cultural festivals.
Link Clicks: 52,739
Reach: 9,67,100
Mid-range budget; captured a wide audience interested in Maharashtra’s cultural festivals.
Staycation Campaign
Staycation Campaign
Staycation Campaign
Link Clicks: 10K
Reach: 168.3K
Lower-budget campaign for families, yielding thousands of leads.
Link Clicks: 10K
Reach: 168.3K
Lower-budget campaign for families, yielding thousands of leads.
Link Clicks: 10K
Reach: 168.3K
Lower-budget campaign for families, yielding thousands of leads.
School Tour Campaign
School Tour Campaign
Link Clicks: 200+
Reach: 47,000+
Successful outreach to schools and colleges, establishing TAT as an educational destination.
Link Clicks: 200+
Reach: 47,000+
Successful outreach to schools and colleges, establishing TAT as an educational destination.
SEO Wins: Making TAT a Top Agro-Tourism Spot, Beyond Maharashtra
SEO Wins: Making TAT a Top Agro-Tourism Spot, Beyond Maharashtra
Through effective SEO, YBS Digital increased TAT’s visibility not only locally but across state borders. Our efforts helped position TAT as a top search result among Maharashtra’s agro-tourism spots, attracting international visitors as well.
Through effective SEO, YBS Digital increased TAT’s visibility not only locally but across state borders. Our efforts helped position TAT as a top search result among Maharashtra’s agro-tourism spots, attracting international visitors as well.
Quick Highlights from SEO Effort:
Quick Highlights from SEO Effort:
Client Love:
TAT’s View on Partnering with YBS
Client Love:
TAT’s View on Partnering with YBS
Working with YBS Digital has been an incredible experience. They didn’t just help us market Tillu’s Agro Tourism, but understood the heart and soul of our business. From day one, their approach felt personal and thoughtful, focusing on what makes us unique. The digital marketing strategies they curated brought in not just visitors but people who truly connected with our vision of rural life and tradition. Watching TAT grow into a recognized name across Maharashtra and beyond has been nothing short of amazing and I credit YBS for being such a big part of this journey. Their team’s passion and dedication are unmatched.
Working with YBS Digital has been an incredible experience. They didn’t just help us market Tillu’s Agro Tourism, but understood the heart and soul of our business. From day one, their approach felt personal and thoughtful, focusing on what makes us unique. The digital marketing strategies they curated brought in not just visitors but people who truly connected with our vision of rural life and tradition. Watching TAT grow into a recognized name across Maharashtra and beyond has been nothing short of amazing and I credit YBS for being such a big part of this journey. Their team’s passion and dedication are unmatched.
Top rankings in Maharashtra travel searches
Top rankings in Maharashtra travel searches
Improved on-page SEO and backlink quality
Improved on-page SEO and backlink quality
Organic reach extending out of state and internationally
Organic reach extending out of state and internationally
Crowded
Tourism Market
TAT needed to stand out among numerous similar offerings in rural tourism.
Reaching a variety of visitor profiles across different areas and preferences.
Wide
Target Radius
Building trust with an audience only recently returning to travel.
Post-Pandemic Recovery
Families desiring peaceful, close-to-home getaways.
Seniors interested in cultural and nature experiences.
Results: 3,000+ leads per campaign
Hurda Party
Celebrations
These traditional harvest celebrations are deeply rooted in local culture. By creating visually rich campaigns, we tapped into audiences interested in celebrating Maharashtra’s cultural events.
Educational Tour Campaigns
Through targeted campaigns, we positioned TAT as an ideal spot for student groups seeking nature-based learning.
Results: 125 leads per campaign
Link Clicks: 52,739
Reach: 9,67,100
Mid-range budget; captured a wide audience interested in Maharashtra’s cultural festivals.
Hurda Party Campaign
School Tour Campaign
Link Clicks: 200+
Reach: 47,000+
Successful outreach to schools and colleges, establishing TAT as an educational destination.
SEO Wins: Making TAT a Top Agro-Tourism Spot, Beyond Maharashtra
Through effective SEO, YBS Digital increased TAT’s visibility not only locally but across state borders. Our efforts helped position TAT as a top search result among Maharashtra’s agro-tourism spots, attracting international visitors as well.
Quick Highlights from SEO Effort:
Top rankings in Maharashtra travel searches
Organic reach extending out of state and internationally
Client Love:
TAT’s View on Partnering with YBS
Working with YBS Digital has been an incredible experience. They didn’t just help us market Tillu’s Agro Tourism, but understood the heart and soul of our business. From day one, their approach felt personal and thoughtful, focusing on what makes us unique. The digital marketing strategies they curated brought in not just visitors but people who truly connected with our vision of rural life and tradition. Watching TAT grow into a recognized name across Maharashtra and beyond has been nothing short of amazing and I credit YBS for being such a big part of this journey. Their team’s passion and dedication are unmatched.
Improved on-page SEO and backlink quality